Wendy Ackland — BurntToast® Marketing Pty Ltd

Wendy is a qualified marketer, with more than 12 years experience in her profession, who is skilled in online business strategy and harnessing analytics to create effective marketing campaigns. 

As a consultant with White Source, Wendy’s focus is on planning your online business goals, interpreting the effectiveness of your website, and using insights from analytics to drive all aspects of your marketing communications. Her role within SBO is to help you significantly enhance your web presence and improve your market opportunities.

When working with you on your business, Wendy can cover issues such as:
 

• clarifying your target market and what customers expect to find on your website
• structuring your site around specific business goals
• using analytics to research and understand your customers
• establishing  and implementing a data strategy
• effectively using email campaigns and other forms of data-driven marketing
• using offline avenues to complement and drive customers to your website 

Wendy is a Certified Practicing Marketer with the Australian Marketing Institute and has a Degree in Business Management (Marketing) which she obtained at UniSA. As the owner of BurntToast® Marketing, she works across many industries with a focus on small and home-based to medium businesses. 

For more information about Wendy:

• Twitter 
• LinkedIn 

 

 

This is an Australian Government funded initiative under the Small Business Online program.

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