Sam Cullen — Tourism Media Services

After practising as a junior Solicitor, Sam realised that, for him, the formal world of law needed to be balanced by the more flexible and geographically relative world of tourism.  He joined Quicksilver, the pioneers of Great Barrier Reef tourism, as a marketing consultant and immediately thrived in the social interaction with management and tourists.  He honed his skills under the superb tutelage of this 5 Star Great Barrier Reef tour operator.  It was no surprise that 5 years ago, after a successful career with Quicksilver, he recognised a gap in the provision of information within the tourism market and established the now high traffic tourist consumer information website tourismportdouglas.com.au.  The website reaching Page One of Google, Yahoo, Live and Bing for the very competitive search term Port Douglas. The website now attracts over 12,000 absolute unique Pre Travel Visitors every month.

The concept was then expanded in 2007 to help their clients, or partners as Sam prefers to call them, to maximise their global reach thus ensuring maximum business being booked from any interest generated.  tourismportdouglas.com.au formed the media services arm Tourism Media Services that ensures all partners websites are of the highest quality so that nothing is left to chance from the leads generated by the consumer information service.  

Generating the leads and helping the partners to expose their own products has recently led to the creation of a publishing division.  The publications are designed to help the destination present everything that is on offer while the visitors are actually on site in town.  Sam and his team aim to keep the organisation a complete service for both their partners and the end users.  This service focuses their clients on getting the most out of each visit or enquiry whether they are a pre-travel planner, holidaymaker in town or post travel repeat visitor.  Each of them has the power to spread the word that Port Douglas, in this case is, the place to take your holiday.  Of course this business model has been designed to work for any holiday destination around Australia.

Sam’s heavy involvement in the Port Douglas business and community scene brought about his position of Vice President of the Port Douglas Chamber of Commerce.

 

This is an Australian Government funded initiative under the Small Business Online program.

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